Welcome to episode 11 of the Presentation Boss Podcast, a conversation with an expert. Thomas and Kate have a conversation with Julian Mather. His zone of genius is in how to use video to communicate in your business. He has the credibility, understanding and experience to back it up too!
We’ve known Julian for many years and admire both his depth of knowledge in the video space, his passion for the topic when speaking on and off stage and also, his life experience which he is not stingy with. We thoroughly enjoyed sitting down with Julian and we’re sure you’ll enjoy listening along.
About Our Guest
Julian Mather has seen the world through many lenses.
• Through a telescopic sight as an army sniper
• Through the TV lens as a globe trotting cameraman for ABCTV, National Geographic, BBC and Discovery
• Through smoke and mirrors as a professional magician
He’s traveled far but his longest journeys have been from:
• behind the camera to in front of it
• from public servant to entrepreneur
• from stutterer to professional speaker
He now shares why – as a world class videographer – the only camera he owns is a smartphone and how this pocket-sized TV station will revolutionise the way you make your business videos.
Julian now guides people on their journey to creating 21st-century video and becoming 21st-century learners: two essential business skills for the coming decade.
What You’ll Learn
• The four industrial revolutions and what it means for knowledge and skills
• Our interface to the brave new world of communication
• Why we may struggle to like how we look and sound on video
• Where to start with getting you and your business on video
• The difference between making business videos, and making videos for virality
• A strategy for making an easy, expert series of videos
• What your video should say and exactly how it should be structured
• The efficiency hack we can learn from broadcast television
• How long should your videos be
• The growth of confidence earned by being on your feet, speaking
• The importance of hands in communication and you need them on video
• An important checklist for mentally preparing yourself before filming
• The people to watch to learn brilliant video techniques
• The learning opportunity and concept that is the footpath university
Resources and Links
• Learn more from Julian: http://www.julianmather.com/
• Email us: email@example.com
• The Presentation Boss Podcast: https://presentationboss.com.au/podcast/
• Kate on LinkedIn: https://www.linkedin.com/in/kate-norris/
• Thomas on LinkedIn: https://www.linkedin.com/in/thomas-krafft/
• Presentation Boss on facebook: https://www.facebook.com/presentationboss/
• Presentation Boss on LinkedIn: https://www.linkedin.com/company/presentation-boss
Quotes From This Episode
• “Communication was my path into the future”
• “Communication is absolutely critical now as we’re coming into the fourth industrial revolution”
• “The ability communication is incredibly important for your future”
• “The average household has 17 devices connected to the internet”
• “More people in the world own a smartphone than a toothbrush”
• “We all need to learn to communicate better and video is an essential 21st century skill”
• “Until you believe you are the right person to authentically speak to your client or customer, nothing else is going to happen”
• “Make videos for leads, not likes”
• “It’s not about you. Stop thinking inwardly, start thinking outwardly”
• “It’s easier to make five videos than it is to make one”
• “It’s a psychological thing that builds your KLT; know, like and trust”
Welcome to the Presentation Boss Podcast, this’s episode number eleven, we’re your hosts, I’m Kate Norris and I’m Thomas Krafft. Whether you’re pitching your business speaking at a work meeting for on the stage, we’re here to help you present with clarity and confidence. Today we’re joined by Julian, maybe a world-class videographer who says the only camera you need is your smartphone. Julian Mather has seen the world through many lenses through a telescopic sight as an Army sniper through the TV lens as a globe-trotting cameraman, ABC TV, National Geographic, BBC and Discovery through smoke and mirrors. As a professional magician, he’s travelled far, but his longest journeys have been from behind the camera, two in front of it, from public servant toe entrepreneur from stutterer to professional speaker, He now shows why, as a world class videographer, the only camera he owns is a smartphone and how this pocket sized TV station will revolutionise the way you make your business videos. Julian now guides people on their journey to creating twenty first century video and becoming twenty first century learners, too essential business skills for the coming decade. We’ve known Julian for some years, and have become more and more aware of his expertise and passion for the future of video and making it very simple. He’s intimidatingly good, and we wanted to have a chat to Julian and share his wisdom and tips on the show. So, Julian, welcome to the Presentation Boss Podcast. Stoked to be here. How are you going today? I’m going. Well, I was saying, It’s my first day of my new life, where I have got twenty megs of upload for the first time ever, going from one mega upload. Love it. Certainly important when you’re playing with video. All right, so first question where you wanted to ask you was; Why are you interested in communicating and how did you get started? What sparked your interest in communicating? I spent the bulk of my life hiding. I left school and ended up being an Army sniper. And I did that for three years. And after that, I spent twenty five years in television is a documentary cameraman. And those two don’t seem to have any Connexion. The Connexion is was I was actually hiding behind the rifle scope and hiding behind the camera, so I was didn’t have much self confidence. You know, this office thing was a bit lowers well, and this was a very convenient way for me to go through life and go. You don’t have to stop people talking to me. It was almost like I could put up a shingle in front of what I was doing was expert at work. Do not disturb. You could just look busy at what you’re doing. And so I can indulge in my anti-social behaviours of not really wanting to communicate with people. I just wasn’t a great communicator. I started my life as a stutterer and that plagued me through my twenties in my thirties. And it just got to the stage where as a documentary cameraman I was filming so many people in front of the camera who were aspiring May and one of the tools that they had was this ability to communicate. And I kept on thinking, Well, I would have these ideas in my head and I wanted to activate these, but I needed to improve my communication skills. So I realise that communication was my path into my future. And so I stand Attar act upon that and led me to a stage where I walked away from TV at the top of my game and took a programme into schools to teach philanthropy to school kids on that failed. But what it did was it gave me the opportunity to repackage myself in the skills that I had was least use magic a lot when I was travelling as a cameraman because it was a great way to build report because get this apparently people don’t trust the media. Found magic was a good way to break down barriers and get people’s kids to laugh with magic. It makes it better to work with people. So I repackage myself as a magician, and what that did was enabled me to go on stage. And that’s where I mean, I want Teo like I’ve been scared three seriously scared of three times in my life. And one of them was when I did my first magic show. It was actually for my kids and people I knew, and I was I was so terrified matter of us to speak to people that, you know, on DH. That’s where I started from and I was like rock bottom. I was so I thought, What have I done? This is that my heart was something. It was so loud in my ears when I was standing up there and from there I just improved over the years and I just realised communication is critical and it’s absolutely critical now because we’re coming into the fourth Industrial Revolution and people don’t understand anything about the Fourth Industrial Revolution. You have to is critical for your career. Future Brief history of industrial revolution is very, very far First industrial revolution steam second one was electricity. Third one was the Internet. The fourth one is artifice. Official intelligence is where we’re at. The point between all of them is the time between them is getting shorter. Rate of change is getting faster, and the rate of change now is such to the point where they say that the half life of knowledge is about five years. So what you learn now half of what you learn now you have to relearn in five years time and one of the skills that we all need is communication schools. Because you look at the World Economic Forum reports what the skills for 2020 year going to be in the next couple of years or the next five years, ten years. And these soft skills that are coming in. So and one of those is communication because the workforce is all changing. So it’s going to be hi-tech and high touch. You talk about the high tech you need to be alone coding and all this stuff Well, hi touches a lot of the person out personal skills and the soft skills, and one of those is communication. A lot of it in the middle is hollowing out. So communication is incredibly important for your future. And that because do you think people are craving that that personal Connexion that high tech has kind of taken away a little bit? Look, it is the way it’s because artificial intelligence is anything that can be repeated. So say you’re a lawyer. You go and you just basically do the same work. You allow that discovery looking for all their discovery. A computer Can Do that in the classic example, is a radiologist you know who looks at your X ray scans and can pick up your cancers. The thing is, a machine can see one hundred shades of grey where the human eye can see seven shades of grey, a machine, an artificial intelligence machine. Can do hundreds of these a day where radiologist could do twenty or thirty. It’s the technology is hollowing out. A lot of stuff in the middle just happens to be. It’s going. One end is hi-tech and the other which machine can’t replace the human skills. So jobs in hospitality jobs in health care are those things where it requires a human interaction and communication I actually love. Earlier, you said that people don’t trust the media. So you became a magician whose entire job is to that much. I guess we expect a magician to deceive us. So then you champion the use of video communication in business. So what led you to that nature? Obviously, you’ve got your video background talk about the fourth Industrial Revolution video in there. Well, see, what people again, this is another thing you have to understand about the Fourth Industrial Revolution. This artificial intelligence is 3D printing this self driving cars and another thing that we probably all know about is the Internet of things thing. So the average Australian household has seventeen devices connected to the Internet to the Internet, and this is just growing and it’s expanding. The point is, is our interface to this brave new world that’s out there is our smart device. So we either use our smart device to open up our roller door now to set the lights on our house, or we will use it to do remote health cheques. So, you know, if you’re out in the country and you need to talk to your doctor, you know you’ve taken Teo on eye scan on you. This’s our interface to this brave new world when you look at the smartphone. So if you’re out there listening now, have a look. Your smartphone that have a look at your fingers. The text on your smartphone is really small and your fingers of big, in fact, and it’s too hard to operate text on a smartphone. And for that simple reason, we are evolving a new communication language, and that language is video because we have to operate on these now, more people on the planet on a smartphone that own a toothbrush the moment we’re addicted to smart players you know, we just look around, we see that and we need a new way of simple A way to communicate on this, and video is that way. So if you’re listening and you think I Yeah, well, you know, that’s okay for business might need that. Now everyone needs is because video job applications will become a guess. And so you might be the best person for the job, well qualified. But if you can’t present your case in speaking with speaking, you’re going to be disadvantaged because it’s not a human who’s going to look at your video job application. The village is going to be artificial intelligence, and they’re going to go through. And just like they used Teo, your cover letter used to on your resume used to put you in a pile A or B. They computer is going to look at you and decide on a whole lot of algorithms. They put into it how well you can communicate so we all need to learn to communicate better, and video is an essential twenty first century career school. Yeah, I was actually talking to a colleague, an old colleague from about ten years ago last week She is an executive assistant, and she’s been applying for some jobs and has been in every job that she’s applied for. Has expected a one to two minute video of her as an assistant on DH. She was come saying like This is not in my job profile, but I need to understand how to do business even though it’s not actually in her job, she still needs that skill. So I have a friend who is video aware, and he used video job application where it wasn’t asked for. That got him into one of the Big Four accounting companies in the country. And not only did it get him the jaw, in fact, it didn’t get in the job. I got him a job to levels about, and when they took him in, they said, Do you realise you’ve come in here in person now? But do you know how many other people there’s four other people keep? People in this organisation have already seen and experienced you because you sent the video in? We already no way have a measure of the who you are way more than it could have been on paper on, so getting ahead with video. Now, if you could do this early, you’re going to benefit because within let’s just say five years when a lot of people are doing this, it’s going to be more crowded and be more noisy. So getting on video is it’s still early, so we use video socially. Now you know what’ll happen to stand around barbecue with beer, a set of tongs and my mom. And But when it comes to video video, when it comes to business with video, business is so reluctant to use it. And that’s because businesses are not just buildings, buildings full of people, and it’s the people and the people feel self conscious. It’s really basing on. None of us liked being on video, you know, we’re so self critical way move, and we just go. I’m not going to do it. So, video at the moment for businesses, right in the they’ve got the technology adoption curve you got earlier. You know about the earliest doctors and and then the mash and then the lag guards. At that end, well, we are just right at the bottom of the early of stage with business for video wasn’t true because I see so much video on Facebook. You’ve gotta understand we’re in the video and there is a wave of video question time. There is a billion hours of video watched on YouTube A every year B every month. See every week. What do you think? A billion dollar for may be down towards a day, but I would say a way We’re both wrong. You hit on before. Today is a billion. Billion a day is watched on YouTube. We’re just talking YouTube. We’re not talking the rest of the so you know, if you think that, you know, I say the video age is here and you go, Oh, I guess it’s nice little saying, It’s not. It is here and it’s this wave and we’ve been building up to it for the last five or ten years. You want to start paddling now and get on that board and start to ride this way because if you don’t, it’s going to dump on you years going to stuck in this white water, trying to come up for air struggling, and people who get on the board are going to be way in front of you. Where then do you start? When it comes to speaking on camera and producing videos for business, Where do you start? Like you said, people don’t like the way they look. I don’t like the way they sound when you look back on their on their smartphone. So where do you start When you start, you start with yourself. So when I teach for the process of heart, head and hands and almost anywhere else you go, they teach with start with their hands so they just go start pushing his buttons, Get your phone out, get your camera on Teaching which buttons to push. The problem is, you go back at ten o’clock on Monday morning to business, So I’m gonna make a business video and you’re settled all up and you’re looking you’re going. You’re like, a lot sound like I’m moving, Scott. I’m not going to do it. So until your heart, until your belief that you are the right person in twenty nineteen to authentically speak to your clients or your customer until you believe that that’s the case. Nobody else is going to happen until in your head you have a clear path that you can see. Oh, if I start this, I can see how this is going to roll out. I can see how I can implement that. Unless you have your heart in your head in the right place, forget your hands, but have your heart and your head in the right place. Then the button pushing the thinkers becomes really easy because you just gravitate towards a technology. Go Oh oh, I can do this. I want to learn Mohr. So the first place is to believe that you are the right person, and in twenty nineteen, there’s a zeitgeist for truth in the world. People want authenticity. We’re sick and tired of corporate double speak of political spin off things that are over Polish. We just don’t buy into that anymore. So we want this thing. The people want truth out there. The audiences want truth, and you are the best person. I’m talking about making business video, So let’s be clear about this. I say make videos for leads, not likes. So if you think that I’m talking about making videos to make viral videos, to get as many likes is possible, you’re playing a losing game I mean that that worked ten years ago. Now there’s so much noise out there. There’s so much competition and you are competing against big players with the budgets and deep pockets. It’s too hard to win. You need to think about now. I’m gonna make a video, and I’m gonna make up for my customer. My client Because, I mean, if we’re talking about a business, that’s why you have a business. You have a service or a product, which is going to help your customer or your clients think about them and make a video for one person and one person that might be a small group. It might be your avatar, but you’re thinking about one person on making this video to help you solve a problem. And that should be your focus on when you focus that way. You were going to have way more success in the coming years. So when I talk about video, this is about video for business, and I’ve forgotten the question where you start heading, right? So so one of those s o. There is a belief that you are the right person. Yeah. I mean, no one is better positioned to talk about the service or the product that that you have. I mean, no one is going position, but U s just talk about that. So when you set up to make the video, you’re gonna go on here that don’t like how I look and I said, It’s not about you. So what you got to do is stop thinking inwardly and think outwardly. So when I have my video courses, I take people through the science and the psychology of what actually happens when we look at ourselves when we hear so speaking to an example right now. So go on. Don’t like how a sound on video sound or name on it is true. And it’s true because when we speak, we hear ourselves differently. So when we speak, there’s two types of ways we hear this convicted and conductive, so confected is like convicted of oven. What that’s out of the heat goes through the air. So convicted speaking, the sound goes through the air and comes back into our ears at the same time. This conductive here, and that’s where the sound comes out of our larynx through the bones. Now jaw into the little bones in our area, and that’s a deeper resonating sound. Now, when we speak, we hear a mix of the two bones and through the air. So what I want you to do, if you listen now, is put your hands over your ears and just press not really hard, but just just gently firm and then count to five. I’m going to do it now, e o. Or you’re going to hear that you heard a lower that safe. Yeah. Now, when you hear yourself on video for the first time you’re not hearing that deep, resonant sound you’re used to having a mix of both. You only hear conductive hearing back, so it’s missing. It’s like all the base and it’s all thin and oh, God on something is different. You think Australia? Well, here’s the thing. Ninety nine point nine nine nine nine percent of the world’s population experience exactly the same thing. So you take that concern that you have no control over that everyone else experiences you put in a little box, lock it and throw the key away because there’s nothing you can do about it, and then you move on and you are moved through how you look on camera, how you move on camera and we take these worries that you have no concern over, just realised what ever else suffers the same thing. So you get over that and then you get onto it. So when you get yourself out the way, once you do, then is about okay, how I’m going to make a video. So here’s the truth. It’s easier to make five videos and estimate one video on. So what you gonna do is going to get in the habit right from the get go of matching because you’re gonna spend on that. I’m going to make one videoing and spend all this time. And you know, I was hard to do that. I don’t want to do that again. And you don’t make any more video right from the get go. So if you’re a small business person, he’s a nice idea. You’re going to make your A what you call those people a pest control person. You’re a pest control person. I’m gonna make some videos for my business. I’m gonna make five videos, so you must know five things about purse control. Rather than make one video with five points, you’re going to make five videos with one point, and these five little video is going to be like a little box set. You know, like you get DVDs and they will come in a box. Think think of it like that, like a little box set of videos you’re going to put out thumb. Where do you start? There’s a really easy way to start every video. It’s called Hook Intro Link, and I’ve got a credit with Shell about for this. Michelle Bowden is in. Australian Speaker trainer. I saw this on a video she did, and I’ve used it. Causes itself so effective. So hook Intro link. Let’s make this one up for pest control. Ah, Hook is a statistic. So that’s the easiest way to get people’s attention. Did you know making, sir? Did you know that ninety percent off people wish that they’d had an annual pest control inspection? Welcome. My name’s Julian Mehta, and in this video, I’m going to tell you the easiest way that you could set up to do an annual pest control inspection so pest don’t eat into your greatest investment bank. So that’s a hook. And then the intro Hello, my name’s really inmate. And then the link, you’re gonna link toe what the content is you’re going to talk about and then you just talk about the one point thirty seconds. Don’t overcomplicate it, sixty seconds. Whatever it’s required, just talk about that point and give them some information when to go over that stretch. That’s really interesting. And then that the anti put a call to action. What do you want them to do next on Ugo? If you would like to find out the easiest way that you can set up an annual pest control, contact us. We’re happy to help you. And if you want to know more about problems you can have with pests, did you know it made four other videos in this little Siri’s? And if you haven’t been out to find them, they’re all at my website and you can go there and there’s some great information. They’re so bang. You’ve made one video, and all you have to do now is repeat that process while you’ve got the camera set out for video two, three, four and five just talking about different points at the end. You just go. Well, this is video too. Hey, did you know it made for other videos? And you just repeat the same thing, and then you just do a quick little edit of those up and package them. So now you have five videos for your website that’s on there. So people go to your website, it’s useful. You have five. It’s a content you can put on LinkedIn and Facebook or wherever you want. Everything has a call to action. You’re telling people what to do on DH, they confined you, and that only requires you to sit there and talk to the camera. That stuff you already know, you might be able to turn the camera around. And just while you’re out there is a pest controller. Next time you’re doing some jobs, take a couple of shots of architraves with termites in a division that you can edit into these. This is not hard stuff we’re talking about. Once you broke it down, you get that structure so easy to replicate and keep doing. Yeah, yeah, it is template. And that’s one of the things I I teach, is disciplines, and when you watch television, you don’t watch a programme. And it’s a completely different every week. Same template that they use the same titles, the same sort of storey lines structure. Through this, everything is template it because it’s efficient to do that. So you’re going to take that discipline the world of broadcast TV and movie making users, and you’re going to apply to the videos that you said. That’s a simple way of doing it. If it works for them, sure, this’s the whole thing about broadcast TV is that it is made with a lot of discipline because time equals money. Broadcast TV is so expensive. The equipment’s expensive. The egos off. The people were expensive. There’s certainly thinks so. Half hour programme on TV is not thirty minutes. It’s twenty nine minutes and twelve seconds, or twenty eight minutes and fourteen seconds is what I’m saying is everything is time to the second because it’s so expensive. So TV has been going for since basically the nineteen fifties. So there you go. You’ve got sixty or seventy years off things that we can learn from them to put into our business again. I’m talking about business. I’m not talking about just sitting around making fun videos because you want to try to get some likes and to go viral. I’m talking about you have a limited amount of time in your business and you know that you have to make video. You know you have to communicate with video. But, hey, you’ve got a business to run. So I try to help people get the information they need in the shortest amount of time. Give them the information about tools, not toys, because there’s a lot of equipment out there that’s really nice to have, but to me it’s like a toy. It’s great to play with, but it’s not actually converting over money. Video communication business All very important. So we’re on the topic of time. How long should video for a business be if we’re putting it up on our website or linked in or what have you? Theodore Roosevelt had this nailed Hey was president of the United States back in the nineteen twenties. I think so. Wait before video had this nailed, he said, Be brief, Be sincere, be seated. So say what you want to say sail with meaning than get off the stage, and that is how long will video should be. There is no right amount of time, so but just saying what you mean to say, Say it authentically like you actually believe it and then shop. That’s help. That’s how long it should be. It’s almost like it needs to take a long as it needs to take, but no more. Yeah, let’s put this under the umbrella that we’ve all got shorter attention spans. Eso shorter is better than longer. I’ve made about a thousand online videos. I made about two hundred fifty of those in one course. This is before I understood that people giving people too much information is actually not a good thing. I mean, it’s too much to go through, and some of these videos were twenty minutes long and back then I didn’t understand what people told me so often they got. This video is too long. I’ve often got five minutes before I go into a job, and I just think what I’m going to win this fight minutes. I’ll watch one of your training videos, but because twenty minutes long, don’t finish it I get frustrated and I lose where I am. You need to make things shorter. So I mean, if you actually want a time, I would say aimed for one to two minutes for the video, talking about videos online and linked in It’s essential that caption videos now. So you have words that come up underneath because so many people just do not watch video with sound off. I watch. I want further captions sound off on its There’s easier ways on DH hard ways to do that, which is a good lead into a very important point that we’re talking about video now. And if you go yes, look, I find it all still pretty hard. It’s only going to get easier when we look at the APS and how easy they are to use now compared to where they were five or ten years ago. On again things that just getting faster and faster. This whole video thing is just going to become easier. So again, a communication incredibly important that you put this on you’re not to do list. Your schedule is to do list. Don’t get anything done. Can you imagine an airport that said way got four hundred flights to get out tomorrow. Just put it on the radio. It’s not gonna work. So you got to go that I’m going to schedule this inn and I’m going to start improving on my communication, which makes a letter sent to you. Look back at those Theo’s. I’m assuming a couple of years ago, maybe ten years ago, looking back on them now and seeing the mistakes that you made. And we know that technology is getting faster and faster phones that we’re filming on it, getting much better technology. The acts are being created, and surely it will just get faster and easier exponentially even from when you started moving forward. Now very much so that you’ve gotta have that content to put in there more that I’m seeing the technology improved. I’ve seen myself improve on my ability to speak now, compared to my ability to speak ten years ago is just completely different ballgame. I have a lot more confidence in this now, but I’ve gained that conference from actually presenting and actually speaking. There’s many ways that you can do this on one way. That we all know is Toastmasters. The reason that I promote Toastmasters to anyone is for a different reason as normally promoted, is that you need flight time. You need stage time and there is nowhere else. I know that you can get a regular audience on you conjoined one club, more pubs. But as much as you want, you get a regular audience where you get the opportunity to get up and present because you cannot improve your speaking from reading a book. You cannot improve your communication from reading a book just like his confidence his owned It’s not learned. Yeah, great. Yeah, that’s that. But the thing is, these two organisations in the world I’ve seen people seen change people in front of my eyes. One was the army are literal. I saw boys go in and come out as men. And Toastmasters; I’ve seen people now over the years come in lacking no confidence and within a couple of years, and you have to stay a couple of years. This isn’t something. You go long. I’m going to come along for three months. Six months live for a couple of years and you just apply yourself to it. I’ve seen people who will literally nervous wrecks stand out in front of the room, a group of people and own their position on the stage late. Own the room, and that’s just it’s why are more than I could continue in Toastmasters because I see the value that I can help people take that journey on DH. Once you get there, it’s not a linear curve, it’s it. Once your confidence build, it becomes exponentially becomes like the hockey stick. It kicks. And then all of a sudden, well, I could do this and you start doing a lot, lot more than then that affects you in your work life. It affects you in your home life because people have got to understand that speakership is leadership. So when you speak, people follow people. Listen, it’s not gonna be everyone, But some people are going to listen to what Ugo I like that that resonates with me, and that could be at work in your family on DH. So it’s incredibly empowering. We’ve heard I’ve heard you in the past talking about the importance of having your hand’s on camera. Why isn’t one that people see your hands? Our hands were incredibly important communication tools. They just died, and I’m like, I have a bit of Italian in me. The listeners want to see this, but Julian’s waving his hands constantly. E talked my hands, but there’s a psychology. So your hands are important because when we show an open palm, the psychology comes back from caveman days. So we’re walking across the savanna, and I and I wanted your kill that you’d had. And so the only way I could really get that off you was to attack you. And I needed to hide a weapon in my hand probably a rock or something like that. So, you know, if you have your palms hidden in our deep psyche is you’re hiding something. So when we show an open palm like we wave hello, we showed the open parliament sayings that we’re friendly. Open palms were saying, I’m no threat, Tio. You you can use this on your video. So when you put your hand, you’re using your hands and showing your hands. It’s a psychological thing that people see, and it just builds your kultur no like and trust. And that is incredibly important online. So you can use your hands then to accentuate toe emphasise what you’re talking about so you can show the enormity of your ideas are having a big circle in my hands Here. All we can talk about something with precision. Zaid, my fireman index finger pressed together, you can underline something where you can make a point poking like that with your finger. They’re incredibly effective tool. But here’s the thing. When you make a video and you use your smartphone, you’re going to a selfie and he’s gonna I’m just gonna hand hold the selfie. You’ve taken one of your most important communication tools keeping in contact text. If you’re an important event where it’s all happening behind you and you were about your phone and you just do it so you do what you want to do. But if you are setting up to shoot and you say I’m going to make those five videos, you need to support your camera somehow so you can have your hands free because they’re incredibly important tools. Master, this was Barack Obama. Go on watch videos, talks with his hands, a ll the time he understands power off your hands. So it’s almost like communicating on video is speaking on video is the same as speaking. We don’t want to use your hands. Use your face on you speak authentically. What are the differences you see to presenting on video that the technology gets in the way? So as soon as we start to make the video, you start to go. All right. A mine shot. What’s behind me? Did I remember to do the sound? What you’re thinking about the technology. And it’s like when Ugo, it’s like when you first like learn to drive a car and you try and you’re so focused on the steer and brake think is terrible. But then when you actually get your licence and you go, you just you don’t even think about the driving, it becomes second nature. That’s what you need to do with video. You need to get the technology out away, because when you’re thinking about the technology, the biggest problem that we all make that I see more than anything is people forget to smile. So they’re talking, and they’re excited about whether talking about that one part of the brain is still thinking about the technology, and they’re thinking about themselves. All How do we look? What am I sounding like? Is this making his sense of people cannot criticise me for saying this, and this is a little dialogue that we have going on in her head. And this is when I teach video. There’s a these different levels that we govern is a barrier, and then his levels above that. The barrier is everything. The levels below the barrier about your presentation and video skills is when you are thinking about yourself. And the only way to get over the barrier is when you stop thinking about yourself and you think about your customer. You’re the person at the other end of the video, as soon as you start thinking outwardly instead of inwardly, your video presentation gets a whole heat. Better you go from being what I call mechanically confident to being casually confident and then the next step above that is utterly compelling. Do you know who is utterly compelling? Jacinda Ardern. Watch her on video. She’s got this master. You can learn a whole eat from watching her videos. Another person is utterly compelling. Whether you agree with him or not, is Gary Vaynerchuk. You know, here’s a polarising style, but he has mastered how to use video it’s got. There’s nothing about Gary V where he is thinking about himself. There is nothing about just cinder. Upturn was she is thinking about herself. She is blown bigger. Is what And what am I saying? How is this affecting people? That’s what she’s thinking when she’s speaking. You know nothing about her comes across that way. So that’s where we have to get Teo having even through the camera, having that audience focus. How can I help you? What can I do that of service to the person listening to this and then, like you’re saying, thinking about your avatar, will that ideal client will that person that you’re speaking to having that in your mind rather than yourself? And this isn’t some random thing. I mean, this is actually a process. This is a discipline. I use every video shape. So I have a thing called the video record on ramp. That’s just what I’ve named. Yeah, but it’s my process and uses for thousand videos. So it’s an on ramp because, you know, like a freeway, you know, you’ve got to go up the on ramp and get up to speed before you merge into the freeway traffic. You can’t just pull out one kilometre and our causes all these problems the same as when we’re doing a video. I can’t just I can’t connect with people from cold Start. So I’ve got to get myself up to speed before I open my mouth. And so the process is I do technology psychology and then I speak to the people. So what I do is I say, count accounting needle dancing in my head. I don’t say that allowed a counter counting needle dancing. So what I do is on my app I use on my phone to report my views. Actually, a little counter you’ve got one, two, three. So I know the video is recording. I don’t like the red not just using the red button because, you know, red buttons, they just changed shades of red. And sometimes you get confused with the videos on or now so I wonder, has a little counter going up and then it has what’s called a V u metre. A bowl of volumetric unit metre. You know, when you see old record music recording studios and I have the EU like the needles as they sing the needles out. Now that’s called of EU metre. But now they just have, like a digital one on my count, like a little green bar that goes up and down. So count accounting needle dancing like I see that’s what I call the old needle. It looked like a dancing around a counter counting needle dancing. And then I go slouch on slouching because I’ve found that I’ve while I’m doing on the set up is I’ve slouched in the chest. I get up into speaking position, face smiling, and that’s because I forget to smile. Andi, you see, I mean, if you look at all my videos that main on nine out of ten of my start smiling, because which is also very useful when you’re editing, because I could go through my pictures really quickly and see as soon as I start smiling, I know that that’s where I could just cut, and I’m about this week. I don’t have a very, very quick way of doing it. And then so I so go counter counting needle dancing slouched on slouching, face smiling and then in my head, I say, No, What can I do for you? There is the last thing I go from inward. I get all those out of work and I go out with you. Can I do for you? And then I opened my mouth and speak. So that’s my way that I get up to speed. So, Julian, is there a book or a result that has influenced the way you speak? Or it sounds like it’s experience. But is there a resource? Look, there’s many Resource is, I would say Mohr than a book I was every morning I get up at five AM most mornings. I’d go out on to foot path university. That is where I go for a walk for an hour and I listen to podcast. I’ve done this for years now. Nice to see a documentary Cameramen that second best job in the world. They put a plane ticket, one hand money and the other kicked me out That also go tell people stories and I met. I used to be very aware off the privileged position I was in the zone here, conversations from about. I’m learned so much, and now I’ve realised that every opportunity I had to learn. I have that one hundred fold, and I carried in my pocket on my smartphone with my podcast app. So when I go out in the morning and I listened, Wow, how privileged I am to be, Just listen to this these storeys and information, asshole for free. Yeah, it’s all for free. So that’s how we educate myself Mohr than anything. That’s where I get a lot of my ideas. So if you want to learn to speak, there’s only speaking podcasts out there. If you want to learn to communicate, while whatever your interest is just are actively going out on getting new ideas in your head and when I come back from a walk, have a little bit of breakfast and then I’ll generally right. And even if I write for fifteen twenty minutes and I take the ideas that I’ve gotten, and I put them down in some form, and if there is one other resource up once you towards it is this. It’s a process called Pink Sheets. This’s by Matt Church match churches, speaker matches, runs thought leaders business school with a guy called Peter Cook. But they have a methodology. This methodology is very elegant. It’s the best way I’ve ever found to take what is in your head and put it into a form that you can use to write to speak, to blog, to podcast or whatever. It takes your ideas and puts them on paper in a way that I’ve never experienced before. And so if you want to learn to communicate what’s in your head, learn the process of pink sheets. Now call pink sheets just by chance. When they first started to roll this out train some, the only paper in the printer was a sack of pin on. They all came out pinks, and everyone’s just call them pink sheets, and they’ve always been, But it was a storey, but it is a process off, dividing ahead in tow, left brain and right brain and understanding. When you speak to people, people have a preference for a left brain thinking so that more analytical thinkers or maybe they’re right brain thing. That’s amore creative, and you have to get a judge of people toe understand if you’re going to communicate with them. What is the way that they prefer to get their information? So if you have your forts cat into left brain, so maybe statistics and data and case studies on right brain storeys and anecdotes and jokes, so that’s almost like a left right access. And then you put your thoughts into a vertical access, and at the start it starts with the context. And I think I’m going to talk about some of what’s context here. And then what is the concept? You know what actually trying to say and you get it down to almost like a bumper sticker tow like a movie title or something. There’s something like I was saying leads not like making videos for leads. Not like that is what I would put in the middle of my pink. She that’s what I’m going to tell people. That’s why my little hook, we call it a sticky note like a sticky note message in. And then, if you thought of it like a book that that that would be the title on the front cover, and then if you turn around, you’d have a little blow on the back cover. So then you’d write that little blood? What? That would be just explain it out a bit more. And then down the bottom of the pink sheet, you have the content, and the content is well, what? My examples. One of my storeys. You know, one of my references, One of my statistics. This’s the nuts and bolts were actually going to talk about. And so when you take all these sports and ideas that you haven’t you put them into these pictures. You literally end up like a folder of these pink sheets that you’ve already done the thinking ahead of time. So you can now take this thinking. And if someone says are I want to do a podcast interview with you, What? I wanna talk about talk about communication. I could go on, grab three of those pink sheets out there and just quickly scanned them and go Oh, yeah. Is that Storey? It is that is that statistic on Dino the context and I know what I’m going to talk about it. I know the nuts and bolts down there. I know how to say it for left brain. I know how to say it for right brain. If you go on the stage to speak three of those become a talk A keynote talk. You’ve done all you’re thinking once and this is the elegance of it is you do your thinking ahead of time but you can deliver it in a ll these different modes so you can deliver. It is a speaker you Can delivered as a writer. You, Can, deliver it as a training session. You can take those pink sheets and you turn them over. And on the back you write ten questions that people would ask to get to that information. That knowledge you have on the front of the pink sheep, your facilitator. Now you have the questions. So this is you think once deliver often so highly recommend That’s been a life changing. Yeah, I think so. Most importantly, Julian, where can people find you? Everything I do is julianmather.com on that links to my Get Video Smart programs. If you want to Get Video Smart book, you’re welcome to it. The entire book is a free download that is, I think I honestly think that is the best resource in the world to get started with video for business. You’re welcome to appease. I want you to get out there and get ahead of this wave. I haven’t read it, and it is excellent. Brilliant. Well, thank you so much for coming in a podcast and talking of us. I could just listen to you for hours. It’s been a pleasure. I appreciate the opportunity. Excellent. Thank you very much. Thanks for listening to today’s show. We’d love for you to leave us a review on our chance If you’d like to know more. Cheque out presentationboss.com.au/podcast where you’ll find the show notes for today with links to everything we’ve discussed. If you have a recommendation for someone you’d love to hear from him this show or think you have something of value you’d like to share, send us an email at presentationboss.com.au/podcast We’re always happy to hear your ports and take suggestions for future episodes. Most importantly we rely on you to share the information in this podcast. If you found value in today’s episode, please recommend us to a friend. Have a great week!