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(Part 1) CLARITY IN COMMUNICATION – What it is and why it's important.


We’ve all seen that speaker. They’re not entirely sure what it is they are trying to say and are rambling and fumbling their way through a lengthy train of thoughts. You struggle to maintain concentration and the flow of this talk but your mind wanders to what’s for lunch. Everyone else in the room is the same and this speaker has wasted his and your time by not having a proper sense of clarity around what they want to say.

This is the first of a three part series where I discuss the varied and far-reaching benefits of clarity in communication. Each part details another reason clarity shows your clients that you are an authority in your field, product or service.

“Clarity is the bridge between confusion and communication”

I will continue to talk about the utmost importance of clarity in communication. If you don’t know what you’re going to talk about, then don’t talk. We have seen in our clients time and time again that clarity is the solution to three massive problems in public speaking:

Confidence. Presence. Influence.

Clarity is directly tied to confidence. So often a lack of confidence and therefore a dominance of nerves is a direct result of a speaker not knowing exactly what they want to communicate. It needs to be extremely clear in your mind who you are, who you are speaking to and what you can provide to them. If those answers are not completely clear in your mind, they will be positively muddy in the mind of the listener. When you have that clarity, the structure and flow of your talk just works and you WILL feel more confident. The unprepared speaker has every right to feel nervous!

This confidence in turn leads to presence. You feel, look and sound like you know exactly what you’re communicating and you present to your audience as the authority on that subject. The same is true if this is a full audience, a networking group or a one-on-one sales discussion. When you are seen as the authority, confident and have a clear message, you will have all the presence in the world with your listener.

We all desire to be influential. Whether it’s to express an opinion, sway a decision on a committee or close a sale it all boils back down to influence. Imagine being unclear in what you provide, your communication jumbled thanks to lack of preparation and your client now thinking about what’s for lunch. There is a colossal difference between that person and the one who is clear, confident, with presence and authority. One has influence, the other does not.

Check back next week for Part Two of Clarity in Communication!

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