Skip to content
clarity 2

(Part 2) CLARITY IN COMMUNICATION – What it is and why it's important.

 

This is the second of a three part series where I discuss the varied and far-reaching benefits of clarity in communication. Each part details another reason clarity shows your clients that you are an authority in your field, product or service. In Part One I talked about how clarity leads to both confidence and presence which results in influence with your audience.

“Clarity is the bridge between confusion and communication”

I will continue to talk about the utmost importance of clarity in communication. If you don’t know what you’re going to talk about, then don’t talk. I’ve seen often how the difference between being crystal clear in communication and being even somewhat vague makes a world of difference is speaking to and converting clients.

You. Your Clients. Your Network.

This need to have clarity around who you are, who your listener is and what you can do to fix their problems extends further than just feeling confident and being influential.

You need to have clarity around; who you are, who your listener is, and how you can solve their problem.

When you know those three answers, you will be clear in your own mind what to focus on in any related conversation. Not only that, your client will be far more clear on how you can fix their problem and with that confidence are more likely to buy. And as a pretty swell bonus when you can clearly communicate who you are and what you’re about, your network (however formally grouped they are) will know exactly how to refer you for further business. It also means those referrals are more likely to get an accurate description of you before they contact you. Nothing is more awkward than ‘what you’ve heard isn’t quite right, I’m sorry I can’t help you there’.

If the level of clarity you have is exceptional, you’re going to be able to communicate a high level of clarity to your listener. Instead, if you have a moderate idea of the above three questions, what you communicate, by default will be vague and misguided in the ears of the listener.

More posts you might like...

83. Chris Huet on Creative Language and Communication

Strap yourself in for episode eighty-three of The Presentation Boss Podcast. Today on the show we have a guest and all round cool dude from Canberra, Chris Huet. If you could imagine a Venn diagram where ‘fighter pilot’, ‘poet’, and ‘communication consultant’ all overlap, then you’ve got a good idea where Chris lives. Kate and…
Read More

82. Speech Breakdown: Steve Jobs: Launch of the iPhone

It’s another big one in episode eighty-two of The Presentation Boss Podcast. Thirteen years ago the late Steve Jobs introduced the world to a revolutionary new product, the iPhone at MacWorld in January 2007. In an 80-minute keynote he presented some of the most iconic techniques and skills in the speaking word, and the product…
Read More

81. What Do I Do With My Hands?

Put your hands together for episode eighty-one of The Presentation Boss Podcast! In this episode we give you the answer to one of our most asked questions; “What do I do with my hands when speaking?” We get it, as you speak and nervousness kicks in, nothing feels comfortable and natural and you become hyper-aware…
Read More

80. David Nihill on Hacking Public Speaking

It’s your lucky day! Episode eighty of The Presentation Boss Podcast. Joining us today is Irish author, speaker trainer and stand-up comic, David Nihill. His philosophy around hacking public speaking, combined with his leverage of using Stand-Up techniques means he has a grounded, sensible but effective approach to what works in presentations. The interview starts…
Read More

79. Speech Breakdown: The Secrets of Food Marketing

Time to sit down and listen in to episode seventy-nine of The Presentation Boss Podcast. In this breakdown, we tackle something a little bit different. This talk was suggested to us by a listener and we’ve hesitated to have this detailed look at it for months. It is an acted marketing piece for a UK…
Read More

78. Where to Start When You Don’t Know Where to Start

Episode seventy-eight of The Presentation Boss Podcast and in this short time together, Kate and Thomas tackle that problem of where do you even start when you need to prepare for a presentation. Whether you have a head full of ideas and content all swimming around untamed and need to implement the Brain Dump method.…
Read More