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clarity 2

(Part 2) CLARITY IN COMMUNICATION – What it is and why it's important.


This is the second of a three part series where I discuss the varied and far-reaching benefits of clarity in communication. Each part details another reason clarity shows your clients that you are an authority in your field, product or service. In Part One I talked about how clarity leads to both confidence and presence which results in influence with your audience.

“Clarity is the bridge between confusion and communication”

I will continue to talk about the utmost importance of clarity in communication. If you don’t know what you’re going to talk about, then don’t talk. I’ve seen often how the difference between being crystal clear in communication and being even somewhat vague makes a world of difference is speaking to and converting clients.

You. Your Clients. Your Network.

This need to have clarity around who you are, who your listener is and what you can do to fix their problems extends further than just feeling confident and being influential.

You need to have clarity around; who you are, who your listener is, and how you can solve their problem.

When you know those three answers, you will be clear in your own mind what to focus on in any related conversation. Not only that, your client will be far more clear on how you can fix their problem and with that confidence are more likely to buy. And as a pretty swell bonus when you can clearly communicate who you are and what you’re about, your network (however formally grouped they are) will know exactly how to refer you for further business. It also means those referrals are more likely to get an accurate description of you before they contact you. Nothing is more awkward than ‘what you’ve heard isn’t quite right, I’m sorry I can’t help you there’.

If the level of clarity you have is exceptional, you’re going to be able to communicate a high level of clarity to your listener. Instead, if you have a moderate idea of the above three questions, what you communicate, by default will be vague and misguided in the ears of the listener.

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