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clarity 3

(Part 3) CLARITY IN COMMUNICATION – What it is and why it's important.


This is the last of a three part series where I discuss the varied and far-reaching benefits of clarity in communication. Each part details another reason clarity shows your clients that you are an authority in your field, product or service. In Part One I talked about how clarity leads to both confidence and presence which results in influence with your audience. Part Two covered the three questions you need to be able to clearly answer to have any chance of converting a contact into a client.

“Clarity is the bridge between confusion and communication”

I will continue to talk about the utmost importance of clarity in communication. If you don’t know what you’re going to talk about, then don’t talk. But what if you do a whole range of things? Should you just tell the listener about everything you offer rather than going to the effort of determining exactly what they need?

The Can Opener

Imagine you’re standing in your kitchen holding a can of tasty beans. It doesn’t have a ring-pull opener. It’s a classic can, needing a tool to open it.

What do you look for in the drawer to open it? A can opener. Of course you’re looking for a can opener!

So.. why not look for a Swiss Army Knife? Because we’re looking for a specific tool that’s designed for a specific task – to open the can!

The same applies with people. We look for clarity in the mind of the person which determines to us that they are specialised in solving the exact, unique problem we have at that exact time. A can opener knows exactly who it is, who it can help and the problem it can solve. The Swiss Army Knife is too busy trying to do absolutely everything. It does everything, yes, but it does all of that to a slightly lower standard. And it’s confusing. Be the can opener in your communication!

Clarity is THE answer!

When I’m asked what one thing makes a great speaker, my answer is always ‘clarity’. Know what you’re talking about. Know who you are, who your audience is and how you can solve their problem. With that clarity, nervousness will go and confidence will come. The confident communicator has presence which shows authority and has influence. With that comes the effective communicator who is far more successful than the guy who failed to think before he spoke.

That’s the end of this three part series on Clarity in Communication!

Bonus joke!

A man stands in a kitchen, showing his young son how to get the beans out of the can. “See son, you use this device, called a can opener to work around the edge and then carefully peel off the top of the can. Then, shake what you can out onto your plate. On the bottom of the can is a handy ring you can pull to get at those beans still stuck in the bottom.”

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