Skip to content
clarity 3

(Part 3) CLARITY IN COMMUNICATION – What it is and why it's important.

 

This is the last of a three part series where I discuss the varied and far-reaching benefits of clarity in communication. Each part details another reason clarity shows your clients that you are an authority in your field, product or service. In Part One I talked about how clarity leads to both confidence and presence which results in influence with your audience. Part Two covered the three questions you need to be able to clearly answer to have any chance of converting a contact into a client.

“Clarity is the bridge between confusion and communication”

I will continue to talk about the utmost importance of clarity in communication. If you don’t know what you’re going to talk about, then don’t talk. But what if you do a whole range of things? Should you just tell the listener about everything you offer rather than going to the effort of determining exactly what they need?

The Can Opener

Imagine you’re standing in your kitchen holding a can of tasty beans. It doesn’t have a ring-pull opener. It’s a classic can, needing a tool to open it.

What do you look for in the drawer to open it? A can opener. Of course you’re looking for a can opener!

So.. why not look for a Swiss Army Knife? Because we’re looking for a specific tool that’s designed for a specific task – to open the can!

The same applies with people. We look for clarity in the mind of the person which determines to us that they are specialised in solving the exact, unique problem we have at that exact time. A can opener knows exactly who it is, who it can help and the problem it can solve. The Swiss Army Knife is too busy trying to do absolutely everything. It does everything, yes, but it does all of that to a slightly lower standard. And it’s confusing. Be the can opener in your communication!

Clarity is THE answer!

When I’m asked what one thing makes a great speaker, my answer is always ‘clarity’. Know what you’re talking about. Know who you are, who your audience is and how you can solve their problem. With that clarity, nervousness will go and confidence will come. The confident communicator has presence which shows authority and has influence. With that comes the effective communicator who is far more successful than the guy who failed to think before he spoke.

That’s the end of this three part series on Clarity in Communication!

Bonus joke!

A man stands in a kitchen, showing his young son how to get the beans out of the can. “See son, you use this device, called a can opener to work around the edge and then carefully peel off the top of the can. Then, shake what you can out onto your plate. On the bottom of the can is a handy ring you can pull to get at those beans still stuck in the bottom.”

More posts you might like...

83. Chris Huet on Creative Language and Communication

Strap yourself in for episode eighty-three of The Presentation Boss Podcast. Today on the show we have a guest and all round cool dude from Canberra, Chris Huet. If you could imagine a Venn diagram where ‘fighter pilot’, ‘poet’, and ‘communication consultant’ all overlap, then you’ve got a good idea where Chris lives. Kate and…
Read More

82. Speech Breakdown: Steve Jobs: Launch of the iPhone

It’s another big one in episode eighty-two of The Presentation Boss Podcast. Thirteen years ago the late Steve Jobs introduced the world to a revolutionary new product, the iPhone at MacWorld in January 2007. In an 80-minute keynote he presented some of the most iconic techniques and skills in the speaking word, and the product…
Read More

81. What Do I Do With My Hands?

Put your hands together for episode eighty-one of The Presentation Boss Podcast! In this episode we give you the answer to one of our most asked questions; “What do I do with my hands when speaking?” We get it, as you speak and nervousness kicks in, nothing feels comfortable and natural and you become hyper-aware…
Read More

80. David Nihill on Hacking Public Speaking

It’s your lucky day! Episode eighty of The Presentation Boss Podcast. Joining us today is Irish author, speaker trainer and stand-up comic, David Nihill. His philosophy around hacking public speaking, combined with his leverage of using Stand-Up techniques means he has a grounded, sensible but effective approach to what works in presentations. The interview starts…
Read More

79. Speech Breakdown: The Secrets of Food Marketing

Time to sit down and listen in to episode seventy-nine of The Presentation Boss Podcast. In this breakdown, we tackle something a little bit different. This talk was suggested to us by a listener and we’ve hesitated to have this detailed look at it for months. It is an acted marketing piece for a UK…
Read More

78. Where to Start When You Don’t Know Where to Start

Episode seventy-eight of The Presentation Boss Podcast and in this short time together, Kate and Thomas tackle that problem of where do you even start when you need to prepare for a presentation. Whether you have a head full of ideas and content all swimming around untamed and need to implement the Brain Dump method.…
Read More