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17. Petra Zink

17. Communicating Your Personal Brand with Petra Zink

Here we are at episode seventeen of the Presentation Boss Podcast! Thomas’ birthday is on the 17th! This episode we have a conversation with Petra Zink who is from right here in Brisbane and interested in the future of work. She’s a speaker, consultant and super knowledgeable about personal branding. Kate has followed her work for a long time and we knew she’d have some great content for this podcast. Plus, she has a fantastic Austrian accent!

About Our Guest

Petra Zink is a coach, speaker and educator on all things career and personal development, branding, high performance and innovation. She helps companies and senior professionals to build strong businesses and careers by building a sustainable brand.

She combines ten years experience in brand and product marketing with five years in recruitment and is now working with individuals and teams on building and managing their personal branding both online and offline for maximum impact in their role today but also for their careers of tomorrow.

What You’ll Learn

• Why personal branding is even important

• The difference between working hard, and being able to prove your value

• How public speaking can be one of the most effective forms of meeting people

• The reasons building a profile can become a conversation starter

• How the way you speak is connected to your personal brand

• The considerations you need to know for projecting your personal brand from stage

• How Petra defines preparation and practise to build skills

• What it is you need to be able to communicate

• A brilliant method of self-evaluating your own presentations or speeches

Mentioned In The Show

• Petra’s Podcast, We R Future: https://www.werfuture.com/

• Influence: The Psychology of Persuasion by Robert B Cialdini: https://www.robertcialdinibf.com/

• Talk Trigger by Jay Baer: https://www.jaybaer.com/talk-triggers

• Crystal LinkedIn extension: https://www.crystalknows.com/

• First Time Facilitator Podcast: https://www.firsttimefacilitator.com/credibility-petra-zink-episode-48/

• Building a StoryBrand Podcast: https://buildingastorybrand.com/blog/#

Resources and Links

• Petra Zink’s website: https://www.impaccct.com/

• Petra Zink on LinkedIn: https://www.linkedin.com/in/petrazink/

• Email the podcast: [email protected]

• The Presentation Boss Podcast: https://presentationboss.com.au/podcast/

• Kate on LinkedIn: https://www.linkedin.com/in/kate-norris/

• Thomas on LinkedIn: https://www.linkedin.com/in/thomas-krafft/

• Presentation Boss on facebook: https://www.facebook.com/presentationboss/

• Presentation Boss on LinkedIn: https://www.linkedin.com/company/presentation-boss

Quotes From This Episode

• “If you can communicate you can influence, when you influence, you make an impact”

• “It’s all about both who you know, and who knows you”

• “Brand is basically your reputation”

• “How easy is it for others to introduce you to a stranger”

• “I knew what I was doing was different and interesting”

• “Communication is the key to get ahead, be successful and to get exposed to new opportunities”

• “You can’t not communicate”

• “People can sense if you’re genuine, or it’s just a mask you’ve put on”

• “You’ve got the authority, the confidence and the content”

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