Skip to content

79. Speech Breakdown: The Secrets of Food Marketing

Time to sit down and listen in to episode seventy-nine of The Presentation Boss Podcast. In this breakdown, we tackle something a little bit different. This talk was suggested to us by a listener and we’ve hesitated to have this detailed look at it for months. It is an acted marketing piece for a UK organisation which made Thomas feel inauthentic about it, but as Kate rightly mentions, the scripting and performance is still full of great lessons.

It should be said, Kate and Thomas do get into some detailed discussion around the legitimacy of this talk, but do also address the merits of it’s information delivery, persuasive content and still some techniques they’d otherwise avoid.

Remember to write to us and let us know what you think of this talk! But do have a listen and learn a little more from this persuasive talk and our thoughts on it!

Show your support for this episode on Patreon:

What You’ll Learn
• The difference in expectation around an actor delivering a presentation

• How to make your structure super clear by roadmapping the entire talk

• What adding humour can achieve, even if in super small doses

• The importance of simple visuals, and juxtaposed imagery

• Why you should make your audience feel emotion, rather than demand emotion

• The power of dissonance to create discomfort, leading to the audience listening even more closely

• A stand-up comedy technique you can use in persuasion to build tension

• Exactly how to use signposting to keep your key points clearly delineated

• The benefits, and the dangers of using repetition in a presentation

Watch It Yourself:

CiWF | The Secrets of Food Marketing

Resources and Links
• Email us: [email protected]
• The Presentation Boss Podcast:

• Show your support on Patreon:

• Join our online community: Presentation Bosses Facebook Group

• Kate on LinkedIn:
• Thomas on LinkedIn:
• Presentation Boss on facebook:

More posts you might like...

83. Chris Huet on Creative Language and Communication

Strap yourself in for episode eighty-three of The Presentation Boss Podcast. Today on the show we have a guest and all round cool dude from Canberra, Chris Huet. If you could imagine a Venn diagram where ‘fighter pilot’, ‘poet’, and ‘communication consultant’ all overlap, then you’ve got a good idea where Chris lives. Kate and…
Read More

82. Speech Breakdown: Steve Jobs: Launch of the iPhone

It’s another big one in episode eighty-two of The Presentation Boss Podcast. Thirteen years ago the late Steve Jobs introduced the world to a revolutionary new product, the iPhone at MacWorld in January 2007. In an 80-minute keynote he presented some of the most iconic techniques and skills in the speaking word, and the product…
Read More

81. What Do I Do With My Hands?

Put your hands together for episode eighty-one of The Presentation Boss Podcast! In this episode we give you the answer to one of our most asked questions; “What do I do with my hands when speaking?” We get it, as you speak and nervousness kicks in, nothing feels comfortable and natural and you become hyper-aware…
Read More

80. David Nihill on Hacking Public Speaking

It’s your lucky day! Episode eighty of The Presentation Boss Podcast. Joining us today is Irish author, speaker trainer and stand-up comic, David Nihill. His philosophy around hacking public speaking, combined with his leverage of using Stand-Up techniques means he has a grounded, sensible but effective approach to what works in presentations. The interview starts…
Read More

78. Where to Start When You Don’t Know Where to Start

Episode seventy-eight of The Presentation Boss Podcast and in this short time together, Kate and Thomas tackle that problem of where do you even start when you need to prepare for a presentation. Whether you have a head full of ideas and content all swimming around untamed and need to implement the Brain Dump method.…
Read More

77. Todd Cherches on Visual Leadership and Communication

Strap in for episode seventy-seven of The Presentation Boss Podcast. Over the past few months, Thomas has had some conversations with Todd Cherches about all things presentations. Given he has just released a book about visual communication, you can imagine those conversations were quite animated and aligned. As is often the case with all professional…
Read More

Leave a Comment